Testimonials are unfeigned validation of the positive attributes of a product confirmed and affirmed by its users. These are authentic and unscripted statements often about the benefits and impact on the lives of ordinary consumers, testifying how a certain problem has been solved upon using it. These powerful marketing tools can encourage future buyers while generally boosting sales and revenue.
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Testimonial Definition & Meaning
A testimonial is an expression of appreciation for a particular product or service that has given a person maximum benefits and satisfaction.
It is a proclamation made to extol the virtue of a product that plays a major role in communal marketing upon which the sales pitches are attributed to ordinary individuals with authentic product experiences.
What Is a Testimonial?
A testimonial is a statement given under oath on the effectiveness and quality of a product or service. In advertising, it’s particularly used as communal marketing where customers with certain product experiences relish their satisfaction, causing other consumers to pursue and purchase the same product without necessarily endorsing it just like the paid celebrities do. It’s, thereby, a mere testimony of how well the item has brought a certain change in their lives.
10 Types of Testimonial
Social Media Testimonial
Fuel your business and make it grow big in less than no time by harnessing the power of social media testimonials. Social media is no doubt the best place to expand your market reach, so get your creative mind to curate out-of-the-box client testimonials and make your business stand out.
WhatsApp Post Testimonial
WhatsApp is a great platform to communicate your incredible product offerings, as well as their benefits, to your existing and soon-to-be clients. And with a great WhatsApp post testimonial, your product orders can potentially explode.
Twitter Post Testimonial
Tweet your best Twitter post testimonial and be in for some big-time marketing success. Just keep it professional and to the point as nobody appreciates a wordy testament of a product they’ve yet to know anything about.
Instagram Post Testimonial
Instagram is the holy grail of modern-day influencers. It’s where an overnight success can happen and your Instagram post testimonial might just be your one-way ticket to being the next big thing in your industry.
Facebook Post Testimonial
If there’s one place on the planet where the east meets west and the north meets south, Facebook must be the only place to be. It’s the king of all social media platforms and having your Facebook post testimonial in all your contacts’ news feeds, you can be sure to have a good yield in the nearest future.
Training Testimonial
Being able to make people delighted with your extraordinary training strategy is one thing. Helping them attain the goals they’ve committed themselves to is another. And, getting astounding training testimonials from all these people you’ve helped is an achievement of a lifetime any trainer would fondly dream of.
Staff Testimonial
The workforce is the heart of an organization. Without them, no institution can stand and make its way to the end. With each employee being the key to organizational success, it’s unarguably important to give them the best care possible. And, getting a good staff testimonial in return opens several opportunities to make greater returns.
Volunteer Testimonial
Devoting a few hours of the week to reach out and help others literally makes a world of difference. Being a volunteer is a gift you can give to anyone in need. So help open the eyes and hearts of other people around you by encouraging a colleague to share their humbling and wonderful experiences through creating some inspiring volunteer testimonials and post them on your page for others to be inspired to partake in your next project.
Website Testimonial
Being able to help boost sales and improve website performance makes your organization a profound investment to any company that requires massive online exposure. And for you to be highly visible to your prospective business partners, make sure to add terrific website testimonials to your own.
School Testimonial
The success of every student is also the success of every teacher. And, getting a fantastic school testimonial from a former student is a definite driving force of the faculty to always give their best.
Internship Testimonial
Internships prepare students to land the job of their dreams. Giving them the best internship programs ring out their future successes, and when they do, get them to write the best internship testimonials, flaunting the greatest aspects of what is it like to be your apprentice.
Testimonial Uses, Purpose, Importance
A testimonial is an integral part of marketing, subtly presented in a form of a client’s statement magnifying the marvelous nature of a product intended to stir the interest of other consumers. It’s used as an introduction to a company for which it creates a context of the product or services, as well as the client’s relationship and loyalty to the company he or she is endorsing. Meanwhile, the following are the uses, purposes, and importance of a testimonial.
Sales Tool
Testimonials provide social proof that showcases the company’s reputation and the proven quality of its work. Having your name on a testimonial means giving your approval and trust not only in the product but the brand, itself.
Word-of-Mouth Marketing
No matter the size of the business, companies need solid testimonials from previous buyers with real experiences of the product. This will give companies an impressive appeal to a mass audience without having to hire an expensive entertainment icon to vouch for the product.
Foster Trust and Confidence
Credibility is an elemental aspect to build, not only in business but also in personal affairs. Testimonial is one of the most strategic techniques employed in giving a background of the characteristics and benefits of the product that goes beyond the validity of its logo and graphic design.
Promotion
With strategic and intelligent use of testimonials, successful business promotion is never an improbability. And with high online visibility and website traffic, the stronger the company’s reputation gets.
What’s in a Testimonial? Parts?
Quotes or Original Content
A testimonial itself is a statement shown in a quote. And it is even more personal when emphasized between two quotation marks.
Attester’s Name
For a testimonial to be credible, it has to include the name of the person attesting to the incredible features and merits of the product. If the testifier doesn’t allow their full name affixed to their testimony, you can at least get their initials and include them.
Job Title
The job designation or company position of an attestant has to be indicated along with their name as this will give more believability and authority to the testimony.
Company or Department Name
Besides the person’s name and job title, a good testimonial should also affix the company or the department this individual is working for as it can give a more imposing impact on the general audience.
Picture
Having a photo of the attester solidifies the testimonial even more. Of course, no one would get their photos out there if they are not sure about the product they’ve been testifying about. Their pictures are the truest manifestation of their loyalty and belief in the product.
How to Design a Testimonial?
1. Choose the testimonial sizes here.
2. Decide on the purpose of the testimonial.
3. Select the most befitting testimonial template to use.
4. Determine the kind of story you would like to tell (if it’s about the product or the business, itself).
5. Formulate specific questions.
6. Keep the testimonial short and conversational.
7. Provide the customer’s name, job, company, and of course, a picture.
8. Quote the testimonial.
Testimonial vs Feedback
A testimonial promotes your business through the impressive statement from your past customers, detailing how your product or service has been able to help them. It builds trust and boosts conversion rates as your happy customers brag about their incredible experiences.
Feedback, on the other hand, is a critical assessment of the information produced, hence, serving as proof of the validity of the testimony made.
What’s the Difference Between a Testimonial, Review, Case Study
Testimonials are statements gathered by the company from its past and current customers, attesting to its ability to fulfill their demands and desires.
Reviews, in general, are articulations or statements provided for a product or service that are gathered by a third-party management, without having any business involvement with the company being reviewed.
Case studies are carried out by the company with the intention of providing consumers a fair bet of its ability to solve their problems or given challenges using their products or services.
Testimonial Sizes
Generating sales through mastering the art of creating a highly effective testimonial begins with the right design, dimensioning, and formatting. Here are the standard testimonial sizes you need to take into consideration to help you win over customers.
Standard Sizes for a Featured Image
600 x 275 pixels
900 x 554 pixels
960 x 1280 pixels
1024 x 388 pixels
1080 pixels x 608 pixels
Standard Length
Number of paragraphs: 2 to 3
Number of words: about 200 words
Testimonial Ideas & Examples
Testimonials maximize marketing impact and these testimonial ideas and examples are some of the best ones you can derive yours from.
- Testimonial Ideas and Examples
- Students Testimonial Ideas and Examples
- Employee Testimonial Ideas and Examples
- Interview Testimonial Ideas and Examples
- Business Testimonial Ideas and Examples
- Website Testimonial Ideas and Examples
- Job Application Testimonial Ideas and Examples
- College Testimonial Ideas and Examples
- Manager Testimonial Ideas and Examples
- Company Testimonial Ideas and Examples
FAQs:
What Should Be Included in a Testimonial?
A credible testimonial should include the name, job title, company, and a photo of the person giving a testimony. Or, it should at least have their initials if they’re reluctant to put their entire name in it.
What Makes a Great Client Testimonial?
An excellent testimonial is direct and to the point.
What Is Testimonial Evidence?
A testimonial evidence is a verbal declaration of a credible and competent witness before the court. Their testimony serves as proof of the veracity of the matter being asserted.
Why Should Your Business Be Using Customer Testimonials?
Customer testimonials establish social proof of the quality and effectiveness of the product being supported. Future consumers would really want to hear about the experiences of real people and their genuine validation of the ad or post they keep seeing on mainstream media, as well as posters in every street corner.
What Is the Format for a Testimonial?
A testimonial should be short and conversational. It has to be written in the tone of a customer so you don’t have to make it too formal or too technical. You can have at least of a couple of paragraphs in it, but be sure to keep it to the point.
How Long Should Testimonials Be on a Website?
Nobody can be patient enough with a long and winding testimonial. So stop beating around the bush and aim for a shorter one. A few paragraphs with about 200 words can do well for your website or app.
What Is a Testimonial Page?
A testimonial page is a platform that feaures the positive impact of your product or service on the lives of others. It’s an incredible marketing tool that helps establish trust of potential buyers while indistinctly inviting them to shop or take action.
What Does a Testimonial UI Look Like?
A testimonial UI for a B2B business is a typically in a form of a video where a customer tells their story of how they’ve able to benefit from the product. This can also be presented in a customer quote with a photo or a drawing next to it.
How to Make Your testimonials Stand out?
For the testimonial to stand out, consider putting a headshot of the customer and then link to their own website. Also, include a product-specific customer review and don’t forget to add your customers’ quotes to your homepage.